First things first; words sell not graphics or flashy websites. Pretty pictures and web design have never sold anyone anything; only words can do that. You must write to convince people to take action. Most prospects will never pull out their wallets because they like your web design; they do so only when your words convince them to. Here are some tips and a template to create compelling sales letters that sell your book: 1. Create a compelling (must get information) headline Researchers have proven negative headlines works best. For example, 'Stop Making these Site Mistakes Discover 10 Vital Things to Do Right Now' will get the attention of anyone struggling to make sales online using their website. It will make them want to read more. The same goes for 'Dont Even Think About Skipping This Page!' People by nature are attracted to the negative. Why do you think the Jerry Springers show is so popular or even Desperate Housewives. People react to the negative in spite of themselves. It will create a curiosity pull. 2. Avoid all caps or bold caps in your headlines. All caps reduces the readability of your copy. It makes it harder to understand. It interrupts the flow of your message and slows your reader down. Use bold to emphasize a point and underlined to especially emphasize. Headlines can have every other word starting with the first letter capped. The variety will be much more effective than all caps. 3. Write compelling copy. Draw your reader in like a big fish on a hook. Entice them to want to know more and more. It takes practice but use the copy that sold you as a template. Use benefits including the interactive and the enticing format. 4. Connect your dots. Create copy that flows smoothly from point to point. Again, it takes a little practice but you can achieve great flow by pinpointing your transitional points. Smooth them by using transitional paragraphs and new point headlines. If written correctly, long copy works best. 5. Create a sales template file. Start a file with all the good sales letters you encounter along the way. You can learn a lot by studying other successful letters. Dont plagiarize (copy word for word.) Use the good letters you collect as your templates. You dont have to be a famous copywriter to write effective sales letters. In fact, you have everything it takes to write an order-pulling sales letter for your book. You have the passion, the knowledge of your product (book) and now the sales letter template. Follow the above 8 steps to get organized and then write your compelling letter to convince every prospect that your book is the one they want. |
